Clorox green works where to buy

And the Sierra Club logo certainly helps address any critics. You have 1 free article s left this month. You are reading your last free article for this month. Subscribe for unlimited access. Create an account to read 2 more. Sustainable business practices. Rival brands also took a hit. But the campaign already is getting serious backlash in the blogosphere. While some appear to get it, many others have blasted the video for being insulting to women and nature-conscious consumers, calling it an ill-conceived attempt to win back customers and — above all — not funny.

Then-CEO Benno Dorer, who had led the company since and remains executive chairman, said he had been impressed by her confidence and results and had identified her as a potential successor. He wanted to test her ability to develop and execute a major corporate strategy.

She launched an initiative to create new products and innovative marketing strategies and to cut costs through technology and sustainability. Five months after the program started, the pandemic led to an explosion in sales.

By early March, as the first U. Covid cases were being reported on the West Coast and in New York state, consumers began stocking up on cleaners. In late February, company executives said they were prepared for the surge.

By mid-March, shelves were bare. Now Clorox faces a barrage of demand from retailers and consumers clamoring for items in short supply, from disinfecting wipes to surface sprays.

Ramping up demand has required a new spate of safety procedures as factories continued to operate throughout the spring when much of the country shut down and only essential businesses were allowed to continue operating. At points during the spring and summer, demand for cleaners was five times regular levels. Among the steps Ms.

Rendle has taken to bolster supply of cleaners: halting production of some specialty offerings, including the Green Works line she championed years earlier, in order to simplify manufacturing. Green Works, with its natural ingredients, is not among the products recommended by the U. The group said in July that it was fine for Clorox to claim that Green Works got rid of most dirt as well as other cleaning products. But it told Clorox to modify its ads to avoid implying that Green Works kills germs and handles grease as well as other cleaners.

Meanwhile, it remains to be seen whether Green Works will be able maintain its strong out-of-the-gate sales. But company officials, who have raised their sales projections six times since January, are confident. They have already added liquid dish soap to the line, and may add more products. Chart includes the two top-selling conventional products and the three top-selling products that market themselves as green in each category.

Note: Figures are for the year that ended Aug. However, sales data for Green Works cover only the period since the brand was introduced in January. So Green Works' actual market share is most likely higher than what is shown in the chart.

Data are based on sales at supermarkets, drugstores and mass retailers but not at Wal-Mart.