What was ikea marketing plan strategy

Coordinating with designers across the world and testing their ideas so as to provide the growing home furnishing needs is one of the biggest advantages that Ikea has over other players in the markets.

Wide-range, artistically designed, eco-friendly and affordable furniture at low cost will always be the driving force for the company.

IKEA has garnered respect in eyes of the community it serves and for the employees who work for them which has created positive word of mouth and has helped the company in increasing the share of wallet of the customers.

Long-term strategic partnership across the supply chain has helped the company in manufacturing and delivering the items on time. IKEA home furnishing solutions in the developed nations are stars whereas in the developing nations it is the question mark due the low awareness level and inclination of customers towards local players.

IKEA coordinate with supply chain stakeholders like designers, material suppliers, product developers and its stores all over the world to make their products available to the consumer. Branding is the essential element when it comes to marketing your products. However, rising urbanization and e-commerce have made IKEA experiment with new formats.

It introduced pick up points, small stores and inside the town stores. The pick-up points are for the online customers from where they can pick-up the products they ordered online. The smaller stores are built in towns where a full size store may not be necessary. These stores showcase a limited range of products. The third type, full size inside the town stores with transporter bikes are being opened at city centers in the large towns.

However, IKEA has designed its stores in a manner to provide its customers with an unforgettable experience. Their maze like design provides a unique experience. There are maps to guide you through the labyrinthine stores so no customer feels lost. Both these factors have grown important to marketing a retail brand successfully in the 21 st century. Inside the stores there are tiny model homes so the customers can borrow ideas for interior decoration. They can grab ideas from the models at IKEA store.

There is also space for you to drop your kids or have lunch if you are feeling hungry. The IKEA cafeteria serves cheap yet good quality food. In this way, IKEA has designed an entire experience inside its stores that maximizes shopping pleasure. The purpose is to engage the customers and attract and retain them in larger numbers. Such an experience also creates a lot of favorable buzz for IKEA.

The target market of IKEA is mainly the global middle class. It sells good quality and durable but affordable home furnishing products. The middle class consumers generally look for products that are good in terms of design and quality and come for low prices. It is also a reason behind the increasing presence and popularity of IKEA globally.

The consumer demographics are also changing globally and the focus is now on the millennials. However, IKEA sells contemporary and stylish designs that are a big favorite among the millennial customers.

Through its affordably priced and good quality products, the brand has been able to attract the millennial and middle class consumers in large hoards. It complements its products with a great customer friendly shopping experience. IKEA uses a variety of promotional techniques to promote its brand.

Most unique and most successful among the tools used by IKEA to promote its brand are the promotional catalogs. It is also the most used and most effective of all its marketing communication channels.

These catalogs of IKEA products are printed in several languages and different catalogs are served in different markets. Apart from unique home furnishing ideas, there are real life stories and a wide range of products showcased through the hundreds of pages of the catalog.

The catalog is available both in print and online. Apart from that an extended version of the catalog is available in the IKEA app. IKEA is a well-known brand as they sell furniture all around the world. They operate globally and use social media marketing effectively by taking full advantage of various social media platforms. In its early days, social media considered to be a passing fad, a distraction to be avoided.

Each of the social media channels has a high potential for companies and businesses to meet consumers. It makes your brand imperative and valuable through their eyes. You need to make good use of it.

IKEA does it very well. They post discounts, promotions, giveaways, news and events on Facebook, Instagram, Twitter and Pinterest. The brand is making tiny living spaces more practical and useful. For campaign details, and watch other videos, please visit here.

IKEA closely follows the latest technology trends. Augmented Reality AR is one of them. For the campaign details, please click here. Virtual Reality VR technology already using for entertainment purpose and game content creation.