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This campaign generated a lot of interest, and served as a way for Lululemon to set itself apart from the competition. For brands, demonstrating authenticity is all about aligning company action with company values.

In the case of outdoorwear brand Patagonia, authenticity is about protecting the natural environment. This includes promoting climate change awareness. Not only did the company provide funding and support for climate change awareness, but it also created a channel for customers to express their opposition to climate change denial. Source: Teen Vogue. This campaign is an excellent example of a company standing up for its values. Here, Patagonia boosted its visibility, promoted climate change awareness, and strengthened its brand authenticity - all in a single campaign.

At first glance, it might seem like there are plenty of differences between these two examples. These companies both:. What kind of social action is consistent with your brand values?

What is your brand equity? What exactly do your customers care about? As the examples of Lululemon and Patagonia show us, brands need a deep understanding of their customers to get it right when it comes to conscious marketing. We have a report diving even further into Gen Z tastes and preferences when it comes to sports fashion and activewear, so be sure to keep an eye out for that! Competitive Benchmarking. Content Ideation. Why wait? Nothing matches your search for "Lululemon Posters".

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